Book Marketing For Writers

Create a marketing strategy for your book.

Book Marketing

You can’t expect to just write and have visitors come to you – that’s too passive. – Anita Campell

The single biggest factor separating a book from success is book marketing. After all, how are potential readers going to buy your book if they don’t know about it. It makes no difference if you have the best story or the most original plot, if readers have never heard about your book, you are dead in the water.

With hundreds of books published each month, how will you make your book stand out from the crowd?

Most blogs you read will have been written by writers that have, if you are lucky, worked out one small tactic or had some success with one approach. This is great for them but is pretty useless for anyone else. Despite what many writers believe marketing is a science not an art. There is a set blueprint for how to develop a strategy and it is something that you can learn. It is not complicated and it is not about one single technique or new-fangled approach; it is about solid marketing principles that have worked for years across multiple industries.

In this course, we present these ideas in a way that we know works for authors. We know because we tried and tested them. We present them in a way you will be able to quickly grasp and apply to your own book. In fact, we teach a technique, in opening of the course, that you will be able to apply immediately and see results within days, if not hours.

In the course you will discover:

  • How to sell more books by appealing directly to your perfect reader.
  • How to create a book marketing strategy that will work for you and your book.
  • How to build a long term marketing system that will keep your book selling month after month.

What's in the course?

What is Book Marketing?

  • Discover the definition of marketing.
  • Find out the difference between marketing and promotion.
  • Learn about building brand awareness.
  • See two case studies of book marketing and promotion.

Understanding Your Reader

  • Build a picture of your perfect reader.
  • Learn how to understand your perfect reader.
  • Find out how to appeal directly to your reader.

Positioning Your Book

  • Discover how to get your book’s pitch right.
  • Uncover the importance of genre.
  • Understand your books positioning in the market.
  • Find out how to position your book in your reader’s mind.

Book Promotion

  • Understand book promotion.
  • Discover common book promotion tactics.
  • Determine the best approach for you and your book.
  • Learn the essential book promotion strategies.

Understanding Book Marketing

  • Find out how to bring all the ideas into one place to work for your book.
  • Examine the difference between in-bound and out-bound marketing.
  • Develop a book marketing strategy that will work for you and your book.

What is Inbound Marketing?

  • Discover why inbound is the foundation of your strategy.
  • Learn the three pillars of inbound marketing: blog, content and email.

Creating a Successful Website and Blog

  • Discover how to write articles that will sell your book.
  • Discover the basics of SEO.
  • Understand the power of guest articles.
  • Find out how to never run out of topics to talk about.

Creating Free Content

  • Learn how to use free content to attract readers.
  • Understand the best free content to produce.
  • Discover why giving it away for free is valuable.

Using Social Media

  • Discover how to use social media in a way that works for your book.
  • Learn that social media is about amplifying the power of your marketing strategies.
  • Understand how social media can help with brand awareness.

Importance of Collecting Emails

  • Find out why you should be collecting emails.
  • Learn a simple way to collect emails.
  • Discover the power of a weekly newsletter.

What Is Outbound Marketing?

  • Find out why outbound marketing should be part of your strategy.
  • Understand the potential dangers of outbound marketing.
  • Learn how and where to place adverts.

How to Use Paid Adverts

  • Understand how to use Adwords.
  • Discover the power of other platforms.

Developing a Long Term Marketing Strategy

  • Find out how to create a complete book marketing system.
  • Learn when to use promotions.
  • Discover how to keep it evergreen.

How The Course Works

This course has three parts:

1. Explaining the theory

The first step is to know what you don’t know.

That means that each part of this course starts by outlining the key concepts in a way that makes sense. Only by getting the theory can you then apply the same concepts to your own writing.

2. Learning the skills

The second step is to turn the concepts into skills.

Knowing that you need to create content to attract readers is great, but being able to identify the best content to create and knowing how and when to promote it is where the magic lies.

Learning to build your skills will be the key to your success.

3. Practicing the skills

The final step is to perfect your skills.

With each concept and each skill will come examples on how to use and apply these skills. This will give you the framework to practice and fine tune your new abilities.

What will happen when you sign up:

  1. On payment you will get a welcome email with all the sign up details.
  2. On 1 December 2016, the course will begin.
  3. You will get an email to remind you to log on.
  4. On logging into the site, you will see the first modules and lessons.
  5. You follow the course at your own pace. If you wish to do this weekly, then great. However, if you wish to wait a few weeks and take the whole course at once, this also works.

Early Bird Pricing

This pricing is currently only open to subscribers of the BubbleCow newsletter. We will be offering the course for $19 for just one week. After that the price will increase to $48. The doors for the course will close on the last day of November.

What you get

  • Access to all written material: You will be able to access ALL lessons, along with any supporting material and exercises.
  • Life time access: You will be able to access at anytime, forever. This will also include all the new material added in the future.
  • Discounted professional editing:  Should you decide, at any point in the future, to seek professional editing from BubbleCow, we will instantly give you a $49 discount. This means that you get this course for free.

Money Back Guarantee

gary smailes

If you are not 100% happy with this course, we'll refund the cash you paid, no questions asked.

This promise has no time limit. If, at any point in the future, you are not happy, just email us and we'll refund the full amount you paid.

It’s simple: try the ENTIRE course. If you don’t love it, just email us at ANY TIME and we’ll refund 100% of your price. We’ll even eat the credit-card processing costs.

We built this course based on the way we market our books at BubbleCow and we are convinced it will work for you. We invested our own money into developing this course, talking to the top experts, and putting together the best lessons anywhere, because we know this material works. We only care about developing super high-quality material that you can’t find anywhere else.

These are not empty promises; we are prepared to put our money where our mouth is.

If you are not 100% happy, you get your cash back.