Book Marketing For Introverts
Engagement and interactions are a key part to book marketing, which can be a challenge for introverts.
Often social media is not as volatile and scary as some may think. Within the writing community are supportive authors waiting to help writers along the daunting process.
Introverts can use social media groups and hashtags to develop their own engagements and grow into expert book marketers’.
Networking with other writers can offer a support base for any challenges an author may face as well as access to a wider readership.
Social media is the hub of networking and it is important authors use this to their advantage. Social media can also be used to grow a dedicated following in which readers can engage with their author through posts and conversations.
Book marketing for introverts can be an uphill challenge at times. The truth is that introverts often make the best book marketers once they learn to adapt.
Social media is a vital part of book marketing online and it is essential for an author to have at least one platform.
For introverts, the engagement side of websites such as Facebook and Twitter may be there biggest fear.
The first step to overcoming this is to realise your goals and missions. The power of social media is endless, and engagements can transform book sales. It is hard to create a dedicated readership with no persona for people to connect with and social media can provide this.
Begin by supporting and helping others, this will help you overcome fears of engagement. Realise your own potential and skills. Don’t undervalue yourself. Think about what you are an ‘expert’ in and search for people looking for advice. It may be new writers or established authors writing within your book genre.
Another step you could take is searching for groups within your social media platform.
Facebook offers many. Look for groups with fellow writers in or relative to the genre of your book. Once you join this group slowly increase your level of engagement. Start with the occasional like and eventually you will see yourself leaving comments in no time. Introducing yourself to a group and asking for reading recommendations is one great suggestion to beginning your networking adventure.
Further down the line, you may want to create your own group.
Facebook allows you to create public and private groups, a great way to network. As your following grows you can use this function to connect with them and grow your community further. For more ideas on how to take the pressure of when networking visit here.
Once you have begun to network, the next main focus when book marketing is engagement.
Modern day readers don’t want to feel abandoned or unwanted by their authors online, which highlights the importance of engagement.
Try to never ignore a comment left on your post, even a simple like of the comment is better than nothing. If you don’t know what to reply, use a GIF; they are a great way to show emotion.
As you grow in confidence, learn to engage further with readers commenting on your posts, ask questions and initiate conversation. Don’t forget everyone can see what you decide to comment on; when trying to build a dedicated readership it is important to build trust and a sense of belonging.
One suggestion is searching hashtags for relative topics to your book. Look for engagement on these, people asking questions or ask them yourself.
#WritingCommunity is a commonly used hashtag by new writers on Twitter, people visit this to support and help each other through the process. If you create regular content within this hashtag you will quickly be recognised and welcomed by the community.
If you don’t want direct engagement in terms of conversation, then polls could be your best friend. Think of interesting topics relative to your book genre and ask your network for their opinion. Don’t forget to leave a comment on the poll post thanking those who took part.
Constantly asking questions cannot only break any fear barrier linking to engagement but shows your readership you are interested in their opinion, creating a sense of belonging.
It is a well-known fact planning your day reduces your stress levels and this can be applied to book marketing as well.
Scheduling is full of benefits when it comes to book marketing.
By planning content such as blog posts and social media posts ahead of time it can take away the pressure and stress. It is recommended posting at least twice a day for most social media platforms with Twitter as many as ten times a day.
Using TweetDeck or Facebook’s scheduling function you can create posts ahead of time. Take thirty minutes a day and create your posts, this way you won’t have to constantly worry about getting them out on time. All you will have to do is check your social media for any engagements.
As your readership grows you may find they are based all over the world. Scheduling allows you to post at key times in any country, all whilst your asleep. Analyse your social media insights and gauge an understanding where your main audience is situated. Market to these.
Scheduling creates consistency. When you are consistent your readership begins to recognise you and expect content. Meet this expectation and watch your engagements grow. Without a defined schedule you won’t be able to stay consistent. It is also important to think about how often you are posting certain types of post on social media. Try to do a poll no more than once every three days for maximised results. Try to ask a question at least once every two days and if you receive a reply, always make sure to interact with it.
Book marketing for introverts is a slow and steady race to success. There are many challenges to overcome in terms of engagement and feeling safe to come out of the comfort zone. By using the support of other writers that may be in the same situation as yourself you can quickly overcome challenges. Once you feel comfortable to engage remember to stay consistent.
Remember to follow these rules:
- Try to never leave a comment unanswered.
- Constantly ask questions and look to answer them.
- Use polls and competitions to encourage engagements.
- Interact and build relationships.
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