Every potential reader is on a journey, with the final destination being purchasing your book.
As a writer/marketer of your works, you must engage and connect with users online to help them along their reading journey. No reader’s journey is the same; some short, some simple, some complex, and some lengthy.
Every potential reader that visits your website or social media profile is at one point of their path-to-purchase. As a writer, you must do everything possible to secure a book purchase and create a feedback loop. 

The three stages of bookselling

The first stage of bookselling is the period when a potential reader is researching books to read. Before the advancements of the Internet, this stage was very much in bookstores. Although, now it is almost all digital.
This stage of bookselling is when your marketing techniques come into play. There are many options when it comes to marketing your book. You may have written several blog posts within the topic area of your books; therefore, when someone is researching on Google, your page would come up. This approach is called content marketing; it is a great of getting yourself out there when potential readers are in their first stage. 

Another option would be investing in Google Adverts, or even setting up a social media page and delving into Facebook advertising. 

This is known as paid advertising. These are just two examples of tactics you can use to sell your book.

When choosing which technique to use, think about the target readership you are trying to attract. What social media channels do they use? What sort of content do they want to see and read? It is pointless spending hundreds on Facebook ads if your reader is not using Facebook. 

For our book marketing checklist, visit here.

Online v Offline

The second stage is when a reader purchases your book. This may be in person or online. At this stage, you have convinced your reader to purchase your book, but this doesn’t necessarily mean success.
It is commonly understood that ‘book reviews can play a substantial part in attracting readers to your book’. Book reviews create a feedback loop, which encourages engagement and builds communities.
When a person is at stage one, reading ten or more amazing reviews about your book may be the piece of ‘evidence’ needed to convince the reader to purchase, especially if your book is priced on the higher side. 
A well written, high-quality book will always succeed with the right marketing. On the other hand, fail to deliver what you have marketed and lose any chance of returning customers and positive feedback.

Unwrapping of Theodora Quirke
Credit: https://www.amazon.co.uk/Unwrapping-Theodora-Quirke-Caroline-Smailes/dp/1913062511/ref=sr_1_1?dchild=1&qid=1605314918&refinements=p_27%3ACaroline+Smailes&s=books&sr=1-1
The third stage of bookselling is the feedback stage.
Feedback comes in many forms, from a public review on Amazon to a friendly recommendation to a neighbor. As a writer, you won’t always know how people feel about your book, but over time things will become apparent.
Some readers become advocates, falling in love with your writing. This is why it’s essential to be continually creating new content to satisfy these fans and keep yourself relevant. If you make positive experiences through your writing, they will market your book for you. 

Think about it. I bet that the last time you read a book that you loved, you told everyone within your network to purchase it. Would you do the same for a book you thought was just OK?
Research shows that 84% of people say they would be likely to purchase from a friend’s recommendation. There is no better way to convince someone to buy than impressing their associates. People don’t talk about average, same-old writing. People talk about exciting, engaging writing which covers pertinent topics.

Attracting readers to your book

Try to visualize a potential reader’s path to purchasing your book. Throughout this journey, there are points in which you, as a book marketer, can influence a reader.
On the path of attracting a reader to your book, there are four points that you can influence potential readers:
  1. Awareness. 
  2. Consideration. 
  3. Intent. 
  4. Decision. 

By content marketing, using social media, or investing in advertisements, you will increase your awareness with potential readers. From here they will consider if they want to buy your book. If you create genuine connections with your readers, they will be more likely to consider purchasing. Using social media to reply to comments and engage in conversations is a great way to do this.  

Here are some suggestions to attract readers:
  • Respond to comments and engage with fans, this will help build a dedicated following.
  • Create relevant content for your target readership.
  • Send out a newsletter to build interest in your books.
  • Optimize for SEO.
  • Promote your author’s website and blog on social media.
  • Create consistent, quality content.
  • Invest in advertisements.

For more ideas visit this post.

Final Thoughts

When looking to attract readers to your book, the first and last interaction is the most important. Word-of-mouth and positive feedback will naturally grow your book sales. To generate this, you must ensure your book is top-drawer.
When it comes to book marketing…

  • Create a schedule that you can stick to day after day. 
  • Focus on one social media channel to which you can dedicate the most time. 
  • Pick a channel that is relevant to your intended audience. 
  • Create a blog and write posts that will attract your targeted audience to your website. From here you can promote your book to them.

People hate missing out on things. Create a hype that readers can’t resist and watch them come likes bees to honey.