Self-Publishing Book Marketing Strategy

Kickstart your book sales with a sustainable
life-long approach to book marketing

Improve your author platform

Make sure that all of your sites link up and it is easy for readers to find you and your book.

Fix your online identity

We will rebuild your online identity and provide detailed guidance on how to create a clear persona that will attract new like-minded readers.

Learn what to post on social media

We will provide an individually tailored social media plan specific and unique to your book, showing you what to post and when.

You’ve written your book; you’ve spent hours getting your prose perfected and you’ve sweated over every detail, making your book the best it can be.

Excited, you hit that publish button on Amazon and sit back, and wait…

But nothing happens.

Your book is live, but no one is buying, reading or reviewing it.

It’s clear that you need to do something, anything, to help readers find your book. You’ve worked too hard to just watch your book fail.

It’s a sad fact that it’s the best marketed, not best written, books that are the most successful.

But it’s still a fact.

Here at ProActive Writer we can help you to market your book in a way that will attract new readers.

We can help your book become the success that it deserves to be.

Ask yourself…

  • Are you selling less copies than your book deserves?
  • Are you unsure where to begin when it comes to marketing your book?
  • Are you clueless as to what changes to make so that your book has the best chance of being a success?
  • Are you worried that you’re losing potential readers as they struggle to find out more about you and your book?
  • Do you even know how to attract new readers, and then how to make them become fans?
  • Are you baffled as to why your social media and website aren’t attracting new readers?
  • Do you struggle to find topics to talk about on social media that will win new readers?

Our book marketing service will provide you with everything you need to help fix your author platform, clean up your online identity and produce social media content that will turn followers into readers and fans.

It's simple; follow our plan and make your book a success.

What You Get For Your Cash

Our tailored book marketing service will give you everything you need to kickstart your book’s sales. It will show you how to fix your author platform, how to create an online identity that attracts new readers and gives you clear examples of what you should be creating on social media.

In short, we will give you all the guidelines you need to create a sustainable life-long book marketing plan.

Our tailored book marketing strategy will show what you need to do each day to sell more books. No gimmicks, no one off tricks, no extra investment in expensive ads; just a solid, marketing strategy.

To attract new readers all you need to do is create a clear and focused online identity that will appeal to like-minded people. Once they find you online, you will hook them by producing content that they will love to read. Then, once they’re hooked, you will guide them to your book.

There’s no hard sell; these readers were initially attracted to you because they like the type of books you write.

Author Platform Audit

We will assess your current author platform and determine what is working and what will need to be changed.

We will show you how to link up all elements of your Author Platform so that you can turn followers into book buyers.

We will examine:

  • Your online properties (website, blog, etc.).
  • Your social media.
  • Your Amazon page and Amazon author page.
  • Your email capture process.

Don’t worry if you’re not doing all of these things, we’ll provide clear advice on why they are important and what you can do to get started.

We will look closely at each of these four online properties and provide you with a document that contains clear instructions as to what is working and what needs to be changed. This document will contain simple and easy to apply instructions.

Online Identity

We will assess your online identity.

We will look at your current online identity and explain what you must do to appeal to potential readers and turn them into fans.

This process will see us looking closely at your current online identity and assessing what is working. We will also determine the correct genre for your books and create a profile for your ideal reader.

This reader profile will be used to create a detailed assessment of how you can alter your current online identity to engage and attract your perfect reader.

We will look at several areas and create a personalized document that will show you what you need to do to create a cohesive and consistent online identity.

This will include:

  • A list of keywords and phrases that will be important to you and your readers.
  • A list of key values, which will appeal to you and your readership.
  • A style sheet, including colors, fonts, and other elements, that will allow you to create a consistent online identity.

This document will provide a pragmatic, personalized, and highly focused approach to creating an online identity that will attract new readers and allow you to engage more fully with current readers.

Social Media Strategy

Writers often struggle to know what content to create and when to post. We will help you to solve this problem. Using your author questionnaire we will create a list of the types of content you should be creating, explain what to write and when to post. This one document will show you what to do each day.

It will include:

  • Personalized content calendar.
  • A list of future content topics and themes.
  • A list of future content sources.

Before working with Jacob at ProActive Writer, I was struggling to make a splash online. He really helped me to understand marketing in a new way. The biggest takeaway for me was that I didn't need any fancy adverts, what mattered was an authentic connection with my readers.

Andrew Williams

Book Marketing


  • Author Platform Audit
  • Online Identity
  • Social Media Strategy

The Process

  • You submit your email.
  • An email will be sent to you with an invoice and a link to our secure payment system. We work with writers from all over the world, so we can 'bill' you in the currency that is best for you. We use PayPal's secure payment system since this will allow you to use any major card for payment. You will not need to create a PayPal account.
  • Once payment has been made, we will email you with a receipt for payment.
  • Once payment has been received, you will get a detailed author questionnaire by email. This will be in a Word doc. We can provide it in other formats if that it easier for you. We are also available to answer questions either by email or live chat.
  • You complete the questionnaire and return it to the email provided. From here, we will let you know we have your questionnaire and the assessment will start.
  • You will receive the completed service, by email, within fourteen business days of receiving your questionnaire. Once you have the book marketing strategy, we will be available to answer any questions via email or live chat.