The birth of the Internet, and the introduction of technology, has revolutionized book marketing; gone are the days of relying on book signings, newspaper reviews, and handing out leaflets outside of bookshops to drum up interest. Nowadays, book marketers can target any audience in the world from the comfort of their own home.

Inbound marketing is all about creating content specifically designed to appeal to your target readership. As a writer, you should create clever, unique content that will appeal to your desired audience. 

Content that ‘pulls’ people towards your online presence and ultimately your books.

A massive part of book marketing is persuasion, which is the process aimed at changing a person’s attitude or behavior towards an object (in this case, your book). To change a reader’s attitude when book marketing, you can use both verbal (spoken or written) and non-verbal (visuals) tools to convey information and evoke feelings. 

This is why by using an array of video, text, content marketing, social media, and advertisements, you will find the best book sale improvements.

As a book marketer, the key to a successful email campaign is relevance within your targeted readership. Creating quality content consistently within your emails, appropriate to your mailing list, is a sure-fire way to increase open rates.

Every potential reader is on a journey, with the final destination being purchasing your book.

 

As a writer/marketer of your works, you must engage and connect with users online to help them along their reading journey. No reader’s journey is the same; some short, some simple, some complex, and some lengthy.

 

Every potential reader that visits your website or social media profile is at one point of their path-to-purchase. As a writer, you must do everything possible to secure a book purchase and create a feedback loop. 

Most, if not all social media platforms include hashtags. The multipurpose wonders are built to build connections and readerships. They can be used to track interests, discuss trending topics and improve organic reach of social media accounts. 

Book Marketing can often seem overwhelming and confusing. With so many social media channels, so called ‘gurus’ and advertisements, self-published authors often don’t know where to start. 

 

This doesn’t have to be the case. 

 

Use this book marketing checklist to optimise your online author platform.

Despite what you may think, book marketing can still be effectively implemented through email lists. An email is 40x more likely to acquire new customers than social media, which can relate to book sales as well. An email is also 6x more likely to get a higher click-through rate than a Tweet. Why? Because a user on a mailing list has given permission, shown interest in you and your writing. 

Facebook is the most popular social media platform in the world with 2.45 billion active monthly users.  It has a fast-changing social media platform with the average post typically not lasting longer than a few hours on a user's home feed. Due to this, it is essential to have a clear strategy for promotions and engagements that will maximize the user's attention and make your posts stand out on such a chaotic platform.

Engagement and interactions are a key part to book marketing, which can be a challenge for introverts. Often social media is not as volatile and scary as some may think. Within the writing community are supportive authors waiting to help writers along the daunting process. Introverts can use social media groups and hashtags to develop their own engagements and grow into expert book marketers’. 

This article explains the book marketing basics. It explains how you first develop a clear online identity and then concentrate on growing one social media platform. It shows how you must engage with your audience, grow connections, and support your community, whilst creating quality content yourself. From there, you can use your social media platform to push your readership onto your author website, capture them to a mailing list before directing them to Amazon to buy your book. 

In these modern times, it is easier than ever for writers to publish your book. Book deals with big publishers and agents are no longer an essential part of becoming a successful author. 

 

In the past, finding a book deal was the hardest part of getting published, today the biggest difficultly lies in getting consistent sales. With the increase in self-published books has come the demand for book marketing online.

Book marketing on Twitter is not a simple task and it requires a coherent long-term approach to be successful. In this article, you’ll discover the importance of consistency, find out what types of tweets to create and learn a marketing approach that will work for your book. 

The starting point for understanding, and building, your online identity is to first understand its role within social media. The goal of your identity is to appeal to, and attract, like-minded readers. Many writers often approach marketing by believing that they must ‘convert’ readers. 

Twitter provides the ability for its users to create public and private lists that can be used to group followers. The writers that are using lists often do it in a way that is determinantal to themselves and their brand and can even harm book sales. In this article, you'll learn three simple ways to use Twitter lists correctly to engage with agents, readers and relevant sources. 

Writing with dialogue is tough.

Many writers wonder how to write with dialogue, even in 2020.

If you follow the techniques outlined in this guide, you will discover how to write with dialogue. 

You will be able to write more effective and revealing dialogue in your novels. The techniques will allow you to avoid writing with dialogue in a one-dimensional way.

With characters that fail to grasp the reader’s interest and imagination.

As for average word count in a novel, it usually falls somewhere in the region of 80,000 words. The universally agreed minimum word count for a novel is around 40,000 words. If your book is below this word count, it will be considered a novella. I would strongly suggest that if your novel is sub-40,000 word count, you seriously consider expanding. Why?

Though novellas have their place, they are very difficult to sell to book publishers and you will find it hard to secure agent representation with a novella. So, as a rule of thumb the average word count in a novel is between 80,000 to 100,000 words. 

What is Guerrilla Marketing? Guerrilla Marketing is becoming increasingly common in small business'. This is due to the low cost of the marketing technique and minimal amount of time required. When marketing a book online you can use the Guerrilla Marketing examples in this article to boost your sales, whilst keeping your pockets bulky and time at best use. 

In this article, you’ll discover how you can use free content to gain attention and direct readers towards your book. You’ll find out how this content can be used to amplify your online identity and be used to build a long-term sustainable readership. 

In this article, you will discover how you can use the Internet to provide this long-term sustainability in book sales. You’ll learn that you need consistency and a clear connection between all of your online platforms. You’ll also be taught how to gain social media followers and direct them to your website, eventually onto your mailing list and then to the golden pot at the end of the rainbow, Amazon. 

Writing and marketing your book should be a satisfying and enjoyable process. However, this is not always the case. 

In this article, you'll discover how you can use Twitter to build a following of people who will love your book, you'll also find out why branding matters and how to use likes and retweets in a way that gains more followers. 

It is only fair that the time you have invested in writing your book should lead to some level of success.

 

In this article, you will discover why you can no longer afford to ignore LinkedIn as a marketing tool. You will find out how to make the most of LinkedIn and learn the key tactics you need to start seeing an impact immediately.

Randy Ingermanson’s Snowflake Method is one of the most respected methodologies for planning and writing a novel. If you want to write a better novel, you need to stop making it up as you go along and start applying a purposeful methodology to your process and the Snowflake Method is a great starting point.

In this article, you will discover the steps a novel must go through in order to be made into a film; you’ll gain a deeper understanding of the process and discover the elements that you, as an author, can control to have a positive impact on the chances of seeing your book on the big screen.

You’ve written a book and you are not sure if self-publishing or traditional publishing is the best option.

In this article, you’ll discover the pros and cons of both self-publishing, traditional publishing, and even hybrid publishing.

In this article, you will learn about royalties and advances, you will discover what is usual for a book publisher to offer and you will find out how the publishing world is changing the way it provides advances and royalties.

Many writers struggle with understanding the best format for ebooks. There's no simple answer to the question: 'what's the best format for my ebook publishing?' The answer is pretty much that it depends on you, your and your goals. The question isn't Epub vs Mobi, it really depends on Amazon or Apple. 

What are the most popular book genres to write if you are serious about landing a book deal? Is there even such a thing as 'best book genre'? 

The premise of this article is that the more popular the book genre, the more books that are published and the higher the chance of you landing a book deal.

In this article, you will discover a set of techniques that will allow you to bring cohesion and a meaningful narrative arc to the structure of your novel. I will explain how to use the Five-Act structure to organise your writing as well as go into depth about the Three-Act structure. Allowing you to avoid producing confusing, and emotionally disappointing story narratives.

In this article, I will show you why understanding conflict will make you a better writer and help you to create engaging stories that capture the reader's imagination. I will also show you how to avoid creating boring and one-dimensional characters.

What is a Beta Reader? Beta Reader is a new term given to readers who access a novel. Wondering How to Make? Perhaps you are considering joining a reader group. Discover all in this article relevant to 2020. 

You've written your novel, created a book proposal and then pitched to agents, only to have your book rejected. You feel lost and unsure of the next step.

In this article, we'll look at the three most likely reasons why your book has been rejected by agents and discuss the best future steps for you and your book. 

Creating a work of enduring value can be a difficult but rewarding process. Most writers, at some point on their writing journey, discover that transferring the world that is in their mind, into a story that engages and excites readers can be a frustrating experience. 

In this article, you’ll discover how to evoke emotions within the reader, creating a powerful reading experience in the process.
You’ll find out that there are six basic emotions, but these emotions hide a range of additional feelings. You will also find out how to create characters that truthfully evoke these emotions.